Discussions,  Guest post

CREATING A POWERFUL BRAND FOR YOUR BLOG // guest post by Amy from A Magical World of Words

Hello. This is my version of actually posting consistently when I have no time. Haha no I’m just kidding.

Anyways, this is the first time I’ve ever had someone guest post here on my blog and I’m super happy it was Amy. She’s the first local book blogger I found, and we’ve been friends for a while and is always there to listen to my rants and answer any questions I have. So I hope you love her post, I certainly do and a GIANT thank you to Amy for putting this together < 3
Check out her links below


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How To Create A Powerful Brand For Your Blog

Today I’m excited to be sharing with you some tips on how – and why – to create a brand for your blog! Branding is essential if you want to establish a professional, prolific creative space online and especially essential if you want to work with influencers and/or make money from your blog content.

First, let’s get the definition out of the way:
Brand: A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.{taken from https://whatis.techtarget.com/definition/brand }

Why do you need a brand? I think branding is a key part of the blogging process. When you have a brand, you have a reputation. When you have a brand, you have recognisability. When you have a brand, your content is distinguished from anyone else’s.   
The thing is, it isn’t always hard to find a brand. You are you, and your personality is going to come through on whatever you write or share. It’s inevitable. But at the same time, it’s easy to post something and write without a goal or theme in mind, and when that happens your “brand” starts to disappear.
Below are some tips on how to establish a strong brand and make your blog better for it.
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Colour Theme:

The first step is to choose a colour scheme. These are the colours – the aesthetic – that will be dominant across all your social media platforms: Instagram, Twitter, Facebook, etc…These colours will be the main colours on your blog – they’ll be the pops of colour on any of your platforms.
For example, my theme colours are a deep pink, black, and white. My blog background is white, the pops of colour everywhere else are pink and black, and my profile image across all platforms has a dark pink background. If I suddenly had a light blue Twitter image background, it would look weird because that’s not what people associate with me.
Choose two or three colours. Choose a palette and stick to it. Think of those colours as the backbone of every image and post you create.     
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Niche Topics:

What are you blogging about? What are the main topics you discuss and bring up on your social media? Mine are, primarily, films and books. But I also dip into lifestyle and mental health.
Choose a niche. Nail down a few topics. If you call yourself a book blogger but suddenly start posting about the politics, it might seem strange and unfocused – unless you somehow relate this new topic to books…   
But hey, don’t feel like you have to cage yourself in. If you like a topic, write about it. It’s obviously your decision. Niches are just helpful to narrow your focus and to make your blog well known for a certain topic. It helps to have a goal and to know exactly what you want to use this blog for.
And if you suddenly want to talk about a topic that’s totally out of your niche, you could even start a separate Instagram account or Twitter profile, etc. That will keep your brands separate.
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Image Consistency:

Take those main colours you decided upon, and choose a style for each image and graphic you create. Have a common theme between every single image; for example, the heading could always be at the top and in bold print.
All your online images should look like they belong together. This is your signature.
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Bringing It Together:

In conclusion:

  • Decide on your niche and let that be what you’re known for.
  • Choose two or three main colours. Choose an aesthetic. Be consistent.
  • Tie your images and graphics together with a common theme/style. You could also incorporate your theme colours. If someone sees a graphic/image, they should be able to tell if it’s yours based on the style, structure, and/or colours.

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I hope you found this post useful! Thanks so much to Ruby for having me on her awesome blog.



~ Amy


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